Caring 4 Kids Radiothon

Sunny Cares For Kids 2024 Promo Reel

Our Caring 4 Kids Radiothon GIVES kids in our area hope and healing at Chattanooga’s Children’s Hospital @ Erlanger. Your brand can make a real difference in the lives of area children and their families.

As a sponsor, you’ll be supporting the most import cause marketing effort we undertake each year! Join us as together we share stories of recovery and remembrance while raising funds to help these amazing kids. To be a part of this amazing event call Danny Howard at 423-321-6215 or email him at dhoward@bahakelcomm.com or Rob Praino at 423-321-6263 or email him at rpraino@bahakelcomm.com.

Exclusive Title Sponsor

Sunny 92.3, Hits 96, WUUQ – On-Air / Streaming / Social Media Marketing:

  • Exclusive Title Sponsorship recognition on 100 on-air/streaming promotional announcements,                 (Nov 15-Dec 16).
  • Company and logo featured on-air and on stations websites as the Exclusive Title Sponsor 

     (Nov 15- Dec 16).

  • 90 – :30 second commercials to air Nov 15-Dec 16, connecting your brand to the Radiothon

     (18 per week, 6 per station).

  • Exclusive Title Sponsorship of this year Radiothon, 6:00a-6:00p, Friday, December 13th 
  • Social media posts on each station’s social pages.

With Children’s Hospital at Erlanger:

  • Exclusive social media promotional video at your business with a Miracle Kid patient.
  • Co-appearance with Children’s Hospital at Erlanger representative for Radiothon on News Channel 9’s 

     “This N That” with James Howard.

  • Named on-air as “matching donor” during at least 3 Radiothon hours (December 13th, 2024).
  • Named as Title Sponsor with logo on Radiothon poster displayed in 50+ elevators on Erlanger/Children’s  Main Campus.
  • Logo in (12) monthly E-newsletters to approximately 10,000 donors as Title Sponsor of Miracle Stories.
  • Named in Radiothon article E-newsletter to approximately 10,000 donors. 
  • Mention/tag in Children’s Hospital at Erlanger social media posts (2 minimum surrounding Radiothon week).
  • Listed as the Title Sponsor in 2 blog posts on the Children’s Hospital page of the Children’s Miracle Network Hospitals website.
  • Includes a $6,250 tax deductible donation to Children’s Hospital at Erlanger, your local Children’s Miracle Network Hospital.

Title Sponsor Investment: $12,500

Exclusive Promotional Value: $25,000

Exclusive Miracle Sponsor

Sunny 92.3, Hits 96, WUUQ – On-Air / Streaming / Social Media Marketing:

  • Miracle Sponsor recognition on 75 on-air/streaming presenting promo announcements 

        (Nov 15-Dec 16).

  • Company and logo featured on-air and on stations websites as a Miracle Sponsor 

        (Nov 15- Dec 16).

  • 75 x :30 second commercials Nov 15-Dec 16, connecting your brand to the Radiothon                                     (Nov 15-Dec 16 – 15 per week, 5 per station).
  • Name and logo featured on Stations website as Miracle Sponsor                                                                               (Nov -15- Dec. 16).
  • Exclusive Miracle Sponsorship of this year Radiothon, 6:00a-6:00p, Friday, December 13th 
  • Social media posts on Stations Social pages.

With Children’s Hospital at Erlanger:

  • Named on-air as “matching donor” during at least 2 Radiothon hours (December 12th).
  • Logo featured on Radiothon poster displayed in 50+ elevators on Erlanger/Children’s  Main Campus. 

       (Must commit by October 15, 2024). 

  • Named as a sponsor in Radiothon article E-newsletter to approximately 10,000 donors. 
  • Mention/tag in Children’s Hospital at Erlanger social media posts (2 minimum surrounding Radiothon week).
  • Listed as a sponsor in 2 blog posts on the Children’s Hospital at Erlanger page of the Children’s Miracle Network Hospitals website (Location tagging directs all users in our area to this page when they go to cmnhospitals.org).
  • Includes a $5,000 tax deductible donation to Children’s Hospital at Erlanger, your local Children’s Miracle Network Hospital.

Miracle Sponsor Investment: $10,000

Exclusive Promotional Value: $20,000

Champion Sponsor

Sunny 92.3, Hits 96, WUUQ – On-Air / Streaming / Social Media Marketing:

  • 50 on-air/streaming Champion Sponsor promo announcements 

        (Nov 15-Dec 16)

  • 60 x :30 second commercials to air November through December                                                                       (Nov 21-Dec 16)
  • Name and logo featured on Stations website as Champion Sponsor 

        (Dec 9-16, 2024).

  • Social media posts on Station pages.
  • Category exclusive Champion Sponsor of this year Radiothon, 6:00a-6:00p, Friday, December 13th 

With Children’s Hospital at Erlanger:

  • Named on-air as “matching donor” during at least 1 Radiothon hours (Dec 12th, 2024).
  • Named as a sponsor in Radiothon article E-newsletter to approximately 10,000 donors. 
  • Mention/tag in Children’s Hospital at Erlanger social media posts (2 minimum surrounding Radiothon week).
  • Listed as a sponsor in 2 blog posts on the Children’s Hospital at Erlanger page of the Children’s Miracle Network Hospitals website (Location tagging directs all users in our area to this page when they go to cmnhospitals.org).
  • Includes a $2,500 tax deductible donation to Children’s Hospital at Erlanger, your local Children’s Miracle Network Hospital.

 

Champion Sponsor Investment: $5,000

Promotional Value: $10,000

Phone Bank / Online Sponsor

Your Company will have the opportunity to receive an amazing amount of exposure as the Online and Phone Bank Sponsor. Every time the stations mention the phone bank, or volunteers working the phone bank, they will mention Your Company. 

Sunny 92.3, Hits 96, WUUQ – On-Air / Streaming / Social Media Marketing:

  • 50 on-air/streaming Phone Bank/Online Donations Sponsor promo announcements                                     (Nov 15 – Dec 16).
  • 60 x :30 second commercials to air November through December                                                                            (Nov 15-Dec 16)
  • Name and logo featured on Stations website as Phone Bank/Online Donations Sponsor                              (Nov 15 – Dec 16).
  • Exclusive Phone Bank/Online Sponsorship of this year Radiothon, 6:00a-6:00p, Friday, December 13th 
  • Social media posts on Stations pages.

With Children’s Hospital at Erlanger:

  • Named on-air as “matching donor” during at least 1 Radiothon hours (December 7-9, 2022).
  • Named as a sponsor in Radiothon article E-newsletter to approximately 10,000 donors. 
  • Mention/tag in Children’s Hospital at Erlanger social media posts (2 minimum surrounding 

       Radiothon week).

  • Listed as a sponsor in 2 blog posts on the Children’s Hospital at Erlanger page of the Children’s Miracle Network Hospitals website (Location tagging directs all users in our area to this page when they go to cmnhospitals.org).
  • Includes a $2,000 tax deductible donation to Children’s Hospital at Erlanger, your local Children’s Miracle Network Hospital.

Online/Phone Donation Sponsor Investment: $5,000 

Exclusive Promotional Value: $10,000

Hope Sponsor

Sunny 92.3, Hits 96, WUUQ – On-Air / Streaming / Social Media Marketing:

  • 25 on-air/streaming Hope Sponsor promo announcements 

       (Nov 15 – Dec 16).

  • 30 x :30 second commercials connecting your brand to the Radiothon to air on Sunny 92.3, Hits 96, WUUQ (10 per station)

        (Nov 15 – Dec 16) .

  • Name and logo featured on Stations website as Hope Sponsor (Dec 9 – Dec 16).
  • Category exclusive Champion Sponsor of this year Radiothon, 6:00a-6:00p, Friday, December 13th 
  • Social media posts on Stations social pages.

 

With Children’s Hospital at Erlanger:

  • Named as a sponsor in Radiothon article E-newsletter to approximately 10,000 donors. 
  • Mention/tag in Children’s Hospital at Erlanger social media posts (2 minimum surrounding Radiothon week).
  • Listed as a sponsor in 2 blog posts on the Children’s Hospital at Erlanger page of the Children’s Miracle Network Hospitals website (Location tagging directs all users in our area to this page when they go to cmnhospitals.org).
  • Includes a $1,250 tax deductible donation to Children’s Hospital at Erlanger, your local Children’s Miracle Network Hospital.

Hope Sponsor Investment: $2,500       

Promotional Value: $7,500

Drive to Retail Partner Sponsor

Your business has the opportunity to help local children by executing a turn-key promotional opportunity that will drive traffic to your business. During the month leading up to the Radiothon we will partner on a program where Your Business will offer one of these suggested programs to your customers: 1) Proceeds from all featured item on a specific day donated to CHE; 2) Proceeds of sales for an entire month donated to CHE; 

3) Round up at the register for an entire month; 4) Donation canister displayed throughout your business for an entire month.

 

Sunny 92.3, Hits 96, WUUQ – On-Air / Streaming / Social Media Marketing:

  • 15 on air/streaming Drive to Retail Partner Sponsor promo announcements (Nov 15-Dec 16, 2022).
  • 15 x :30 second commercials to air November through December (Nov 15-Dec 16, 2022 .
  • Name and logo featured on Stations website as Drive to Retail Partner Sponsor (Dec 9 – Dec. 16th)
  • Social media posts on Stations pages.

 

With Children’s Hospital at Erlanger:

  • Named as a sponsor in Radiothon article E-newsletter to approximately 10,000 donors. 
  • Mention/tag in Children’s Hospital at Erlanger social media posts (2 minimum surrounding Radiothon week).
  • Listed as a sponsor in 2 blog posts on the Children’s Hospital at Erlanger page of the Children’s Miracle Network Hospitals website (Location tagging directs all users in our area to this page when they go to cmnhospitals.org).
  • Includes a $500 tax deductible donation to Children’s Hospital at Erlanger, your local Children’s Miracle Network Hospital.

Drive to Retail Sponsor Investment: $1,500

Promotional Value: $5,000

Power Hour Sponsor

Your company has the opportunity to sponsor a Power Hour during the duration of the Radiothon. During your hour, jocks will encourage listeners to become Caring 4 Kids Superstars by committing to donate $10 for every month for one year to Children’s Hospital Radiothon.

Sunny 92.3, Hits 96, WUUQ – On-Air / Streaming / Social Media Marketing:

    • 15 on-air/streaming a Power Hour Sponsor promo announcements (Nov 25-Dec 16, 2022).
    • 15 x :30 second commercials to air November through December (Nov 14-Dec 23, 2022 .
    • Name and logo featured on Stations website as a Power Hour Sponsor (Dec 5-9, 2022).
  • Category exclusive Power Hour Sponsor of this year Radiothon, 6:00a-6:00p, Friday, December 13th 
  • Social media posts on Stations Facebook page.

With Children’s Hospital at Erlanger:

  • Named as a sponsor in Radiothon article E-newsletter to approximately 10,000 donors. 
  • Mention/tag in Children’s Hospital at Erlanger social media posts (2 minimum surrounding Radiothon week).
  • Listed as a sponsor in 2 blog posts on the Children’s Hospital at Erlanger page of the Children’s Miracle Network Hospitals website (Location tagging directs all users in our area to this page when they go to cmnhospitals.org).
  • Includes a $500 tax deductible donation to Children’s Hospital at Erlanger, your local Children’s Miracle Network Hospital.

Power Hour Sponsor Investment: $1,500 

Promotional Value: $5,000

Breakfast Sponsor

During the Caring 4 Kids Radiothon, it takes lots of food to make miracles happen. Your restaurant will have the opportunity to help us keep our volunteers and staff fed as the Breakfast Sponsor. Thanks to your support on-site and the exposure on-air, Your restaurant will stand out in the minds of consumers as an organization who cares for kids in our area. We would also like to encourage you to activate your own gift giving inside of your restaurant, with a round up for CHE on all sales in the month leading up to the Radiothon.

Sunny 92.3, Hits 96, WUUQ – On-Air / Streaming / Social Media Marketing:

  • 15 on air/streaming Breakfast Sponsor promo announcements (Nov 25-Dec 16, 2022).
  • 15 x :30 second commercials to air November through December (Nov 14-Dec 23, 2022 .
  • Name and logo featured on Stations website as Breakfast Sponsor (Dec 5-9, 2022).
  • Social media posts on Station pages.

With Children’s Hospital at Erlanger:

  • Named as a sponsor in Radiothon article E-newsletter to approximately 10,000 donors. 
  • Mention/tag in Children’s Hospital at Erlanger social media posts (2 minimum surrounding Radiothon week).
  • Listed as a sponsor in 2 blog posts on the Children’s Hospital at Erlanger page of the Children’s Miracle Network Hospitals website (Location tagging directs all users in our area to this page when they go to cmnhospitals.org).
  • Includes a $750 tax deductible donation to Children’s Hospital at Erlanger, your local Children’s Miracle Network Hospital.

Breakfast Sponsor Investment: $1,000  

Promotional Value: $3,000

Coffee or Beverage Sponsor

During the Caring 4 Kids Radiothon, it takes lots of coffee and soft drinks to make miracles happen. Your company will have the opportunity to help us keep our volunteers and staff hydrated as the Coffee or Beverage Sponsor. Thanks to your support on-site and the exposure on-air, Your Company will stand out 

in the minds of consumers as an organization who cares for kids in our area. We would also like to 

encourage you to activate your own gift giving inside of your company with a portions of sales, for a limited time, donated to Children’s Hospital at Erlanger.

Sunny 92.3, Hits 96, WUUQ – On-Air / Streaming / Social Media Marketing:

  • 15 on air/streaming Coffee or Beverage Sponsor promo announcements (Nov 25-Dec 16, 2022).
  • 10 x :30 second commercials to air November through December (Nov 14-Dec 23, 2022 .
  • Name and logo featured on Stations website as Coffee or Beverage Sponsor (Dec 5-9, 2022).
  • Social media posts on Stations socials

With Children’s Hospital at Erlanger:

  • Named as a sponsor in Radiothon article E-newsletter to approximately 10,000 donors. 
  • Mention/tag in Children’s Hospital at Erlanger social media posts (2 minimum surrounding Radiothon week).
  • Listed as a sponsor in 2 blog posts on the Children’s Hospital at Erlanger page of the Children’s Miracle Network Hospitals website (Location tagging directs all users in our area to this page when they go to cmnhospitals.org).
  • Includes a $2,500 tax deductible donation to Children’s Hospital at Erlanger, your local Children’s Miracle Network Hospital.

Coffee or Beverage Sponsor Investment: $500

Promotional Value: $3,000

Sunny Cares For Kids Radiothon Sponsorship Opportunities

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