Here’s What We’re Spending on Dad for Father’s Day This Year

Father’s Day is on Sunday. So if you haven’t made plans or gotten a gift yet . . . it’s go-time.

Here’s a quick look on what we’re spending on Dad in 2026, according to the National Retail Federation.

1. Father’s Day spending is expected to reach a record $27.9 BILLION this year. The previous record of $24 billion was set last year.

2. Overall, 77% of people plan to celebrate Father’s Day this year. And they expect to spend $226.58 on average, up from the previous record of $199.38 last year.

3. The top people we’ll buy gifts for are: a father or stepfather . . . a husband . . . a son . . . brother . . . friend . . . and grandfather.

4. The most popular gifts people are buying are: greeting cards . . . clothing . . . a special outing . . . gift cards . . . and personal care items. (Those are fine, but here are some ideas for things Dad really wants.)

(NRF)
Photo by Derek Thomson on Unsplash